A Brief Digital Marketing Salary Guide Fairleigh Dickinson University Online

And, if the last 11 months are any indication, the pace of digital transformation is staggering and is likely to accelerate further in the coming year. Check out our industry-first look at promotions, raises, and job growth a year and beyond Thinkful graduation. Nurture your inner tech pro with personalized guidance from not one, but two industry experts. They’ll provide feedback, support, and advice as you build your new career.

It increases to $47K per year for mid-career professionals (5-9 years of experience) and then maximizes to $56K per year (regardless of years of experience). The first essential skill all content marketing professionals should have is a love for writing. You’ll not be able to make a career in content marketing if you hate to write. The exact tasks you may be asked to execute as an SEO professional https://investmentsanalysis.info/net-developer-roles-responsibilities-skills-salary/ depends on the nature of the business and the way the digital marketing department of a company is structured. To rise above in this competitive landscape, they have recognized the need for marketers with digital skills and are paying premiums to get these professionals onboard. Act now to become one of these sought-after candidates that companies across the world are scrambling to hire.

Highest Paying Digital Marketing Jobs

Aside from showing that you’ve done a job for a long time, your tenure normally shows that you’re more productive than someone starting out. Plus, working longer usually means you’ve picked up more skills than someone who’s just starting out. You’ll need to know how marketing works on various social platforms to get into this niche. Every social platform has a unique audience makeup, and it’s up to social media marketers to determine how to best adapt content to these demographics. Payscale calculates a compensation of CA$44,505 for those with less than a year of experience, and CA$54,369 for content marketers with 5 to 9 years of experience.

As with digital marketing salaries, individual compensation depends on many factors. But these numbers will at least give you an idea of what to expect if you decide to pursue a career in a specialized digital marketing category. These professionals need to be aware of technical aspects of SEO, like the different types of “tags” that search engines use to match a person’s search to the results. Cross-linking webpages and inserting keywords in blog article headers are other ways to optimize search engine results. Because search engine algorithms are continually updated, SEO specialists need to stay up-to-date on the latest trends and tactics. The following sections introduce the field of digital marketing and examine salaries for specific job titles using figures from PayScale.

How can you get a job as a digital marketer? Skills Every Digital Marketer Needs

The remote location is becoming more commonplace these days, which is reflected in the digital marketing salaries. According to LinkedIn, a senior digital marketing director earns $105,000, a mid-level digital marketing manager earns $70,000, and a fresher digital marketer earns $52,000 per year. Jobs in this industry are high-paying and come with several perks and benefits. But before we get into the salary of digital marketers, we need to be clear on the roles in the digital marketing industry. Understanding the target audience of the company or client is essential for content marketing managers. That step enables professionals to develop new content and refine existing content to meet certain needs, preferences and opportunities.

An entry-level digital marketer can generally expect a base salary of $35,000 to $45,000 per year. Email marketing specialists, across 63 data points on Payscale, average CA$55,928 a year. On Talent, the annual pay averages US$57,500 from 53 reported salaries. On the other hand, the average base pay of at least 54 email marketing managers on Glassdoor is US$73,121. Your average digital marketing salary in Canada, as of February 23, 2022, is US$55,460. Talent calculated this median from 1,055 salaries submitted to their site by digital marketers.

What is the highest pay for Digital Marketing Specialists?

A typical job description might say that SEO specialists need to know how to conduct keyword research and turn what they discover into an SEO strategy. They typically need to be comfortable working with metrics and using tracking tools like Google Analytics and Google Search Console, which they’ll be working with daily. Sometimes they’re used interchangeably and other times they mean different things (frustrating, I know). The most important skills for a social media manager are excellent written and verbal communication, creativity, strong organizational skills, and the ability to multitask.

Here are a few notable roles, split between executive and senior levels, to give you a wide range of positions beginner marketers can branch out to in their careers. There are many websites you can use to find entry-level digital marketing jobs and work for a company remotely (work-from-home jobs), work as a freelancer, or work in an office with the typical 9 to 5. We’ve been hiring entry-level digital marketers for years now, and I can tell you that the last thing we look at is the University degree. University degrees are good for teaching the theory of digital marketing, but when it comes to real-life scenarios, you need more than that. The career path for paid advertising professionals is simple compared to other digital marketing professionals.

Experienced professionals with specializations in digital advertising and analytics may earn up to $80,000 annually. The basic pay of an SEO specialist will vary depending on the company, experience level, and type of work required. Generally speaking, entry-level positions may start at anywhere from $30,000 to $50,000 per year or more for experienced professionals. Your digital marketing salary—just like in any other job—is affected by several factors. You have to keep these factors in mind, as they can help you in applying for jobs or creating marketing career opportunities. Naturally, there are roles that pay top dollar for experience and expertise.

This way, when it’s time to apply, you’ll adjust your replies and submit your application. You shouldn’t expect to get a job and learn how to create a website, write content, work on SEO, etc. These are skills that you can easily build while at the university or even high school using the hundreds of learning resources and online courses you can find on the Internet.

However, it is common for companies to offer incentives such as commissions or bonuses that could increase this number significantly. Additionally, experience and education can both also play a role in what type of compensation one might receive with more experienced professionals earning higher salaries than their less experienced counterparts. Furthermore, Talent Amazon Customer Service and Payscale only have 26 and 38 data points for the average salary of directors of digital marketing. So the middle point of CA$116,790—cited by 22 salaries on Payscale—was put into the infographic. Entry-level marketing analysts with less than a year of experience typically earn CA$47,847, while those with 5 to 9 years of experience earn an average of CA$58,006.